CBS RADIO to Power Yahoo!’s LAUNCHcast Radio Providing Listeners With Access to an Additional 150+ Stations
December 03 2008 - 7:00AM
Business Wire
Yahoo! (NASDAQ:YHOO) and CBS RADIO today announced they have
entered into an agreement in which CBS RADIO will power Yahoo!
Music�s LAUNCHcast Radio. The agreement unites two of the largest
online radio providers and expands the breadth of free music, news,
talk and sports content available to millions of Yahoo! users.
Beginning in early 2009, LAUNCHcast�s 150 stations and more than
150 CBS RADIO stations will be combined, with CBS RADIO assuming
sales responsibility for the entire portfolio. A newly-created CBS
RADIO player will be integrated into the Yahoo! Music site and for
the first time, LAUNCHcast will be available to Firefox, Mac and
Safari users. In addition, Yahoo! News and Sports will incorporate
dedicated CBS RADIO players into their respective sites, featuring
a wide range of local and top-rated sports, news and talk stations
including WFAN (New York), KNX-AM (Los Angeles) and WPHT-AM
(Philadelphia), respectively. �LAUNCHcast powered by CBS RADIO
expands Yahoo!�s extensive media portfolio, which already includes
many of the leading print and video providers in each category, to
include one of the largest providers of radio on the internet,�
said Jimmy Pitaro, vice president Yahoo! Sports and Entertainment.
�Our agreement with CBS RADIO will deliver internet radio�s most
comprehensive and diverse collection of music, news and sports
programming to Yahoo!�s massive audience.� �CBS RADIO has clearly
demonstrated its commitment to streaming media - one of the hottest
spaces on the web � and this announcement along with our
relationship with Last.fm, and other distribution partnerships,
reinforces our Company�s position as the No.1 internet radio
company in the world,� said David Goodman, President, Digital Media
and Integrated Marketing, CBS RADIO. �LAUNCHcast Radio stations
have grown a sizeable and loyal following and we�re thrilled to
expose them to an ever greater depth of content offerings.
Partnering with Yahoo! ensures advertisers will be able to reach
the greatest possible audience as we leverage our local and
national sales force, as well as TargetSpot, to create distinctive
campaigns and one of a kind integrated opportunities.� About CBS
RADIO CBS RADIO, one of the largest major-market operators in the
United States with stations covering news, sports, talk, rock,
oldies, country, adult contemporary and urban formats, among
others, offers audiences an enhanced and customized listening
experience through the combination of on-air, online and new media
platforms. CBS RADIO operates 140 radio stations throughout the
nation�s top 50 markets and broadcasts play-by-play coverage of 26
of the country�s leading professional sports franchises. CBS RADIO
also has embraced interactive programming through the use of
streaming, HD Radio, podcasts and mobile messaging. The division
maintains an agreement with AOL Radio through which CBS RADIO
powers AOL Radio and distributes its stations to its network of
listeners. Home to the nation�s most listened to news (1010 WINS),
sports (WFAN-AM), rock (KROQ-FM) and country (WUSN-FM) stations,
CBS RADIO is a division of CBS Corporation. For more information on
CBS RADIO, please visit www.cbsradio.com. About Yahoo! Yahoo! Inc.
is a leading global Internet brand and one of the most trafficked
Internet destinations worldwide. Yahoo! is focused on powering its
communities of users, advertisers, publishers, and developers by
creating indispensable experiences built on trust. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit
pressroom.yahoo.com.
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